DSU is a start-up clinic located in Arizona, providing state-of-the-art urology services to patients. The website was facing several challenges in terms of low brand awareness and a poorly optimized website with a significant amount of duplicate content, which were hindering its growth. The objective of the case study was to increase brand awareness and improve website optimization through local SEO and social media marketing.
Methodology
To achieve the objective, the following methods were applied:
Local SEO
The local SEO strategy was focused on optimizing the clinic’s Google My Business listing, keyword research and implementation, and creating and claiming local directories and citations. The goal was to increase the clinic’s visibility in local search results and attract more local patients.
Social Media Marketing
We leveraged social media platforms such as Facebook, Instagram, and Twitter to increase brand awareness and engage with patients. The clinic created and posted relevant and educational content, monitored audience engagement, and responded to inquiries in a timely manner.
Website Optimization
The clinic’s website was transformed from a poorly designed site with significant amounts of duplicate content to a modern and professional-looking website with unique and engaging content. The website was optimized to improve user experience and make it mobile-friendly.
Results
The local SEO and social media marketing efforts paid off as DS saw a significant improvement in several key areas:
Increased website traffic: The clinic’s website saw a significant increase in traffic, which helped attract more patients and increase brand awareness.
Improved search engine visibility and rankings: The clinic’s visibility in local search results improved. The website appears in the first page of the search engine for several low competition and high keywords leading to a more traffic from search engines.
Increased brand awareness and online reputation: The clinic’s social media presence helped increase brand awareness and build a positive online reputation.
Increased patient engagement and inquiries: The clinic’s social media and website optimization efforts led to increased engagement and inquiries from patients, helping to grow the business.
Conclusion
DSU’s success demonstrates the power of combining local SEO, social media marketing, and website optimization to increase brand awareness and attract more patients. By overcoming the challenge of limited online presence and implementing these strategies, the clinic was able to enhance its website, boost its online visibility, and grow its business. This case study highlights the impact that effective online marketing can have on a start-up clinic’s success, especially when the brand name alone gathers 600 to 1000 searches per month.
