BP is a UK-based real estate company that wanted to improve its website’s visibility and attract more traffic from search engines. To achieve this, they decided to implement a blog and publish one or two articles per week.
Methodology
We optimized the company’s blog for search engines by using relevant keywords, meta descriptions, and header tags. The articles were well-researched and covered topics that were relevant to the company’s target audience, such as home buying tips, local market trends, letting advice, and property maintenance advice.
Results
After six months of implementing the blog and publishing articles regularly, BP saw a significant increase in organic search traffic. The number of website visitors from search engines grew by 40% compared to the previous six months. Additionally, the blog helped the company establish itself as a trusted source of information in the real estate industry and improve its website’s overall search engine ranking.
Conclusion
Blogging is a proven and effective way to attract more traffic from search engines. By publishing high-quality, relevant articles on a regular basis, BP was able to improve its website’s visibility, establish itself as an authority in the real estate industry, and ultimately drive more organic traffic to its website.
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